Rigby & Peller – Lingerie Stylists
I had the pleasure to be invited to the flagship store of Rigby and Peller, the specialist lingerie fitters from London, at their store in Dubai Festival City Centre this week by the very knowledgeable and bubbly Retail Manager, Farah Hassam.
However I must advise that this was no ordinary lingerie shopping experience – Rigby and Peller is the creator of the 3D Mirror which is a nifty piece of technology found in the luxurious boudoir-like changerooms of the store. Using a pioneering body-scan technology, it creates a 3D model of the upper body, measuring 140 points in less than a minute and determining the customer’s bra size.
A lingerie stylist, together with the 3D mirror, will then recommend the most suitable styles and colours to complement the customer’s figure and shape. The stylists use the mirror as an additional styling tool in order to take into account the different shapes and curves of each body, and to offer customers a unique shopping experience. The 3D mirror is completely anonymous and at no point will an image of the customer be photographed or stored.
Notwithstanding how far we have come with technology, nothing can replace the human touch and I was fortunate to have the expertise of the lovely and knowledgeable Fiorenza, one of the store stylists. Incorporating the technical points of the 3D mirror, she was able to suggest the perfect bra for my shape and expertly fitted a number of styles – strapless, tshirt, wedding and a few other beautiful garments which felt just sensational to wear and to the touch!
Another aspect of the range which I loved is the focus on versatility. Rather than just selling standard underwear, many of the pieces focused on lounge and even outerwear, such as the bodysuits and throw over tops. My personal favourite was the lovely short kimono and lounge pants (pictured below) which are perfect for lazy eves chilling in the boudoir!
Rigby and Peller is located in the luxury section, level 1 of Dubai Festival City Shopping Centre.